Lucas López Simpson
Co-Founder & CEO
Runs sales, outreach, and every word of copy that goes out.
Would rather send something imperfect and fix it than let AI write it for him.
LinkedInNow taking founding clientsB2B agencies & service firms
More of the right
sales conversations.
We build and run an AI-powered outbound system around your business. It finds the right prospects and a real reason to reach out, then sends researched emails on your behalf. You get conversations with the right buyers, without the manual prospecting.
Outbound pipeline
Ready to send 12Example view
AccountSignalContactPriorityStatus
- KeKestrelkestrel.appChanged CRMResearching contactSignal
- NoNorthwind Studionorthwind.agencyOpened a second officeElena ParkFounderResearched
- StStackwisestackwise.devNew CRO appointedMarcus WebbCRO88Prioritized
- FiFieldlinefieldline.coRaised a Series APriya NairHead of Growth91Ready to send
- ReRelayrelay.ioHiring 3 sales rolesJordan ReyesVP Sales94Ready to send
Built for B2B agencies, service firms and other small sales-led teams
- Web Development Agencies
- Software Studios
- Marketing Agencies
- Design & Branding Agencies
- IT Services
- RevOps Consultancies
- AI Consultancies
- B2B Professional Services
The problem
You don’t need more sales tools.
You need them working together.
Most B2B teams already have a CRM, a lead database, LinkedIn and an inbox. Someone still has to answer the hard questions by hand, and at most agencies that’s the founder.
Not another CRM. Not another lead database. Not another email tool. One outbound system, built around your business and run for you.
This week’s outbound
0 of 4 doneWho?
Find 20 companies that actually fit
…and the right person at each one
Why now?
Check who’s hiring, raised or changed leadership
…so there’s a real reason to reach out
What to say?
Write 20 emails that don’t sound like a template
…one for each prospect
What next?
Go through replies and answer the real ones
…before the good ones go cold
Carried over from last weekEvery week, for every account
How it works
01 · Target
The right companies, and the right person in each one.
We turn your ideal customer into a list of companies that fit and find the decision-makers inside them. Wrong industries, wrong sizes and wrong roles get filtered out before anyone spends time on them.
Target accounts
Example viewFiltered onIndustryCompany sizeRoleContact quality
- Jordan ReyesVP Sales · RelaySaaS · 60 peopleFits
- Priya NairHead of Growth · FieldlineServices · 35 peopleFits
- Elena ParkFounder · Northwind StudioAgency · 18 peopleFits
- Tom HughesOffice Manager · BrightpathWrong roleFiltered out
- Sam OkaforHead of RevOps · KestrelSaaS · 90 peopleFits
- Diego AlvarezCEO · Beacon LabsAI studio · 25 peopleFits
What runs it
- ApolloDecision-makers
- ProspeoVerified emails
- Your CRMExisting accounts
02 · Prioritize
A real reason to reach out, and who to contact first.
The system watches those accounts for moments like new funding, hiring, leadership changes or expansion, and ranks them on fit and signal strength. A signal doesn’t mean they’re ready to buy. It means they’re worth a closer look now.
Signals · last 7 days
Example viewTarget accounts with a new signal
808
- Hiring for key roles312
- Expansion / new office203
- Leadership change141
- New funding88
- Product launch64
Relay · Posted 3 sales roles2m
Northwind Studio · Opened a second office14m
Fieldline · Raised a Series A1h
Stackwise · Appointed a new CRO3h
What runs it
- TheirStackHiring signals
- PredictLeadsFunding rounds
- AI researchCompany news
03 · Engage
A message worth reading, built on real research.
Each account is researched: what the company does, what’s changing, and where your offer fits. Every email is written from that research, around the reason to reach out now. No invented facts, no generic compliments, and every email is reviewed by our team before it sends.
Sample email
Example viewResearch · Relay
- What they do
- Sales software for field teams
- What’s changing
- Hiring 3 sales roles this month
- Where you fit
- Pipeline ready before the new reps start
Email to Jordan Reyes, VP Sales · Relay
Why now: hiring 3 sales rolesSubject: Ramping Relay’s new reps
“Hi Jordan, saw Relay is hiring three sales roles. Teams growing that fast usually need pipeline ready before the new reps start, so they aren’t spending their first month prospecting. Would it be worth a quick call to compare notes on how you’re planning to ramp them?”
Reviewed by Luda ✓ · Ready to send
What runs it
- AI researchCompany context
- AutomationWorkflows
- SmartleadEmail sending
04 · Qualify
Replies sorted, so real opportunities don’t get buried.
When prospects reply, each response is sorted (interested, not now, wrong person) and paired with a suggested next step. Real opportunities rise to the top and get logged in your CRM.
Replies · this week
Example view12
Replies
2
Interested
2
Logged in CRM
- Priya Nair · FieldlineNext: Suggest times for a callInterested
- Sam Okafor · KestrelNext: Send the case study they asked forInterested
- Marcus Webb · StackwiseNext: Follow up next quarterNot now
- Hannah Lowe · ArcadiaNext: Ask for the right contactWrong person
- Diego Alvarez · Beacon LabsNext: Follow up when they’re backOut of office
What runs it
- AI researchReplies sorted
- Your CRMOpportunities logged
- SlackHot replies forwarded
What to expect
We build it around your business.
Then we run it for you.
Setup takes up to two weeks. You approve the targeting, the messaging and a set of sample emails. After that, we run campaigns on your behalf month to month, and you pick up the replies that matter.
We map your market with you
34%
Good fit
01SetupTogether we pin down who fits, who doesn’t, the decision-makers you need to reach, and what you’re offering them. That becomes the brief everything else runs on.
You see who makes the cut
Example view
- 2,400100%In your market
- 86036%Good fit
- 31013%Have a signal
- 1406%Researched
- 603%Ready to send
02SetupBefore anything goes out, you see how your market narrows down to the accounts worth contacting, and why each one made it.
You sign off on the samples
Samples approved 0 / 3Example view- RelayHiring 3 sales roles
“Three sales hires at once usually means the pipeline has to keep up…”
Awaiting approval - FieldlineRaised a Series A
“Most teams spend the first months after a Series A rebuilding outbound…”
Awaiting approval - StackwiseNew CRO appointed
“New CROs tend to rethink outbound in their first 90 days…”
Awaiting approval
03LaunchBefore anything sends, you see sample accounts, the reason we’d reach out to each, and the emails we’d send. Edit, approve, or tell us what to change. Once you sign off, we launch and run it.
It gets sharper every month
Example view
Month 13 conversationsM1M2M3M4M5M604MonthlyEach month we tune targeting and messaging based on the replies that come in, so results keep improving the longer it runs.
About
The people behind
We’ve spent the last year building businesses, and the hardest part was never the work. It was finding the next client. We tried cold email, cold calling and social outreach, all manually, and none of it scaled.
So we built the system we wished we’d had, and we’re using it to grow Luda too. With every client it’s a partnership: we fit it to your business and keep improving it with you, month after month.
Lucas & DavidCo-founders
David López Simpson
Co-Founder & COO
Handles the technical builds, operations, strategy and sales.
Probably has too many browser tabs open right now.
LinkedInFAQ
Good questions to ask before hiring us.
Answered straight.
B2B companies with a high-value offer and a clear target customer, usually 10–50 people, that want a more consistent pipeline. Agencies and service firms are our core: web, software, marketing, design and branding, IT services, and RevOps, AI or business consultancies. If you’re hiring for sales, you’re likely a fit too.
A service. We build the outbound system around your business and run it for you each month. You don’t need to learn a new tool or manage it yourself.
A list tells you who exists. We work out which companies fit, who the right person is, and why now is a good time to reach out, then write outreach based on that evidence and help you act on the replies.
We do. You approve the targeting, messaging and sample emails at setup. After launch, we research each account, write each email from that research, and a person on our team reviews it before it goes out. Replies are sorted and handed to you to run the conversation.
A kickoff call and one review of your sample emails at setup. After that, it’s mainly answering the replies we pass to you. The people who say yes should hear from you quickly.
Setup takes up to two weeks. We map your market with you, build your targeting and set up everything behind it. Then you sign off on a set of sample emails and we launch.
A kickoff call to walk us through your ideal customer and your offer, a few examples of your best clients, and one person who can take replies and run the conversations. If you want opportunities logged in your CRM, we’ll connect to it.
Dedicated sending domains we set up for you, separate from your main company domain, which protects your main domain’s reputation. Warm-up starts the day you sign, alongside setup, so sending can usually begin once setup is done and builds to full volume over the following weeks.
No. We work alongside the tools you already use and can connect to your existing CRM, so opportunities end up where your team already works.
The first months lay the foundation. As replies come in, we tune the targeting and messaging, so results improve the longer the system runs.
No, and you should be wary of anyone who does. What we commit to is targeting the right prospects, reaching out with a real reason, and showing you exactly what’s working.
A one-time setup fee to build your system, then a monthly fee to run and improve it. It’s month to month, with no long-term contract. The amount depends on your market and scope, and we’ll walk you through it on the first call.